Whether it’s an interview, a first date, or even an afternoon at the library, underwear can subconsciously influence a man’s mood and behaviour. We look at the hidden influence of men’s underwear on their confidence and self-expression, exploring the psychology behind these intimate fashion choices. The Connection Between Underwear and Confidence A recent survey found that 64% of men feel more confident wearing underwear they love.  A hidden happy pill with a guaranteed dopamine hit and a quick confidence boost. Comfort breeds Confidence: A comfortable fit that doesn’t chafe or...

Body positivity is a powerful movement that advocates for accepting all body types. At the heart of this movement is a simple but profound idea: that every person, regardless of size, shape, colour, or physical condition, has the right to love and be comfortable in their skin.  In this self-love journey, even sometimes unnoticed items, like your underwear, play a significant role. A study by Hanes showed that 65% of women own underwear they don’t like to wear, and 46% of women own underwear that doesn’t fit them properly. Let’s...